About
About HubSpot
HubSpot is a leading cloud-based customer platform used by over 230,000 customers in more than 135 countries. It unifies marketing, sales, customer service, content management, operations, and commerce on a single CRM-centric data model, enabling end-to-end visibility of the customer lifecycle from first touch to renewal.
Core Capabilities
Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, Commerce Hub, and the underlying Smart CRM with companies, contacts, deals, tickets, products, quotes, and orders.
Deployment
The Business Connector integrates with the HubSpot CRM v3 REST API, with no on-premises components required. Authentication is supported via OAuth 2.0 or private app access tokens.
Data Model
Object-centric architecture with standard objects (Contact, Company, Deal, Ticket, Product, Quote, Order, Line Item) and associations between them. Custom properties, custom objects, pipelines, lifecycle stages, and association labels are fully supported through the Business Connector.
Typical Landscape
HubSpot typically integrates with ERP systems (SAP Business One, Microsoft Dynamics 365 Business Central, NetSuite), accounting platforms (QuickBooks, Xero), e-commerce storefronts (Shopify, WooCommerce), support tools, and marketing/communication channels.
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System Objects
System Objects Covered
The System Connector covers the following HubSpot objects, providing secure API-level access and enabling seamless CRUD operations.
Companies
Organisation-level records representing accounts and prospects. Includes domain, industry, address, lifecycle stage, owner, and association to contacts, deals, and tickets.
Contacts
Individual people linked to companies. Email, phone, address, job title, lifecycle stage, lead status, marketing/email preferences, and full activity history.
Taxes
Tax rates and tax codes used on quotes, orders, and line items. Includes rate, label, and applicable region for use in commerce-side document totals.
Users
HubSpot portal users and owners. User identity, email, role, team assignment, and permissions used for record ownership and assignment routing.
Products
Product library entries representing goods or services sold. SKU, unit price, description, recurring billing terms, and folder/category assignment.
Deals
Sales opportunities with amount, pipeline, stage, close date, owner, and forecast category. Associated to companies, contacts, line items, and quotes.
Quotes
Customer-facing proposals generated from a deal. Quote total, validity period, signature and payment options, branding, and the line items being quoted.
Orders
Confirmed customer orders managed within HubSpot Commerce Hub. Order status, billing/shipping address, totals, taxes, and linked line items, deals, and contacts.
LineItems
Individual product lines on a deal, quote, or order. Quantity, unit price, discount, tax, term, and recurring billing frequency for subscriptions.
Tickets
Customer service cases. Subject, description, pipeline, stage, priority, owner, source, and associations to the contact, company, and originating deal.
What Lives Under One Roof
What you can do with this connector
All natively built, All sharing OES data model. All accessible from one workspace.
Lead-to-Deal Automation
Contacts and companies captured in HubSpot are qualified, converted to deals, and synchronised with your ERP or accounting platform as customers and sales orders the moment a deal moves to Closed-Won, eliminating duplicate data entry across sales and finance.
Quote-to-Order Automation
Quotes generated in HubSpot flow as sales orders into SAP Business One, Business Central, or NetSuite. Line items, taxes, discounts, and payment terms are preserved, and the resulting order number is written back to the HubSpot deal.
Customer & Company Master Data Distribution
Companies and contacts created or updated in HubSpot propagate to your ERP, support platform, and marketing tools, with bi-directional updates so that address changes, owner reassignments, and lifecycle transitions stay in lockstep across every system.
Product Catalog Synchronisation
Product master data is mastered in your ERP or commerce platform and pushed into the HubSpot product library. SKUs, prices, descriptions, and folder structure stay consistent so sales reps always quote from accurate, up-to-date inventory.
Service Ticket Synchronisation
Tickets created in HubSpot Service Hub sync with Zoho Desk, Zendesk, or your ERP service module. Customer context, such as company, contact, related deals, and orders, gives agents the full picture without switching tools.
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