About
About Klaviyo
Klaviyo is a leading cloud-based marketing automation and customer engagement platform purpose-built for e-commerce, used by more than 157,000 brands worldwide. It unifies customer data, behavioural events, segmentation, and multi-channel campaigns (email, SMS, mobile push, and reviews) on a single platform, enabling merchants to deliver personalised, event-driven communication at scale.
Core Capabilities
Profiles and lists, segmentation, campaigns, automated flows, forms, product catalog, coupons, reviews, SMS and mobile messaging, and Customer Data Platform (CDP) with built-in predictive analytics and benchmarks
Deployment
Fully cloud-hosted, multi-tenant SaaS platform. The Business Connector integrates with the Klaviyo REST API (JSON: API style), with no on-premises components required. Authentication uses OAuth 2.0 or private API keys.
Data Model
Profile-centric architecture with Profiles linked to Lists, Segments, and Events. Metrics define event categories, Campaigns, and CampaignMessages model one-time sends, and Flows drive triggered multi-step automations. The Catalog module (items, categories, variants) powers product feeds and recommendations, while Coupons and CouponCodes enable personalised promotions inside messages.
Typical Landscape
Klaviyo typically integrates with e-commerce storefronts (Shopify, WooCommerce, Magento, BigCommerce), ERP and OMS platforms (SAP Business One, NetSuite, Business Central), payment and subscription tools, review platforms, loyalty programs, and data warehouses for closed-loop revenue attribution.
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System Objects
System Objects Covered
The System Connector covers the following Klaviyo objects, providing secure API-level access and enabling seamless CRUD operations.
Segments
Dynamic audiences defined by rule-based queries over profile properties, events, and predictive scores. Membership is recomputed continuously as profiles and events change.
Events
Behavioural data points attached to a profile, tied to a Metric (e.g. Placed Order, Started Checkout). Timestamp, value, currency, and a flexible properties payload.
CampaignMessages
Individual channel-specific messages within a campaign. Subject, preview text, from address/sender, content template, render context, and per-message analytics.
Metrics
Catalog of event types Klaviyo recognises for a brand (e.g. Placed Order, Viewed Product). Used to define triggers in flows and conditions in segments.
Flows
Automated, event- or list-triggered multi-step journeys with delays, conditional splits, and channel actions. Powers welcome series, abandoned cart, post-purchase, and win-back automations.
Lists
Static or imported audience lists used for explicit subscription management. Includes opt-in source, double opt-in settings, and member counts.
Campaigns
One-time outbound sends across email and SMS channels. Channel, send strategy, audience inclusions/exclusions, scheduled time, A/B variants, and revenue attribution.
CatalogItems
Product master records used for catalog feeds, recommendations, and abandoned-browse/cart automations. SKU, title, description, URL, price, image, and metadata.
CatalogCategories
Hierarchical categorisation of catalog items used for grouping in recommendations and content blocks. Includes external category IDs from the source storefront.
CatalogVariants
Variant-level records under a catalog item (size, colour, etc.). Inventory, price, image, and parent item reference for accurate personalisation in messages.
Coupons
Coupon definitions representing a promotional offer. Discount type and amount, validity, usage limits, and the linked CouponCodes that customers redeem.
CouponCodes
Individual unique or shared codes generated against a Coupon. Profile assignment, redemption state, expiration, and the code string injected into messages.
Profiles
Individual customer or subscriber records. Email, phone, identifiers, location, preferences, properties, consent state for email/SMS, predictive analytics, and full event history.
What Lives Under One Roof
What you can do with this connector
All natively built, All sharing OES data model. All accessible from one workspace.
E-commerce Profile & Event Sync
Customers and behavioural events from Shopify, WooCommerce, Magento, or BigCommerce flow into Klaviyo in real time as profiles and events such as Placed Order, Viewed Product, and Started Checkout, powering segmentation, flows, and revenue attribution without manual exports.
Product Catalog Feed for Personalisation
Catalog items, categories, and variants are kept in sync from your storefront or ERP, enabling product recommendations, back-in-stock alerts, and dynamic content blocks in every email and SMS.
Abandoned Cart & Browse Automation
Cart and browse events from your storefront trigger Klaviyo Flows that recover lost revenue with personalised messages, unique coupon codes, and product recommendations, closing the loop back to conversion in the originating storefront.
CRM-to-Marketing Audience Sync
Contact and account changes in Salesforce, HubSpot, or Zoho CRM update Klaviyo profiles, lifecycle stages, and list memberships so marketing audiences always reflect the latest CRM truth.
Personalised Coupon Distribution
Coupon codes generated in Klaviyo are reserved per profile and injected into email and SMS sends. Redemption events flow back from the storefront, so usage limits and revenue attribution are accurate
ERP & Finance Order Attribution
Placed Order events captured in Klaviyo are reconciled against confirmed sales orders and invoices in your ERP or accounting platform, giving marketing closed-loop revenue and contribution-margin reporting on every campaign and flow.
Data Warehouse Export for Analytics
Profiles, events, campaign performance, and flow conversion data flow into Snowflake, BigQuery, or Redshift on a scheduled cadence for cross-channel attribution, cohort analysis, and BI dashboards.
Suppression & Compliance Sync
Unsubscribes, bounces, and consent state changes in Klaviyo synchronise to your CRM, support platform, and other downstream systems, ensuring a single source of truth for customer communication preferences
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