About
About WhatsApp
WhatsApp is the world's most widely used messaging platform, with over 2 billion active users across 180 countries. The WhatsApp Business Platform (formerly the WhatsApp Business API) enables enterprises to communicate with customers at scale by sending notifications, supporting customer service interactions, and automating conversational workflows via the official Cloud API hosted by Meta.
Core Capabilities
Template messages, free-form messages, interactive buttons, list messages, product messages, and location sharing, all accessible through the Cloud API.
Deployment
Cloud-hosted by Meta. No on-premise infrastructure required. Access is granted through Meta Business Manager with a verified WhatsApp Business Account (WABA).
Data Model
Phone number-based identity with message threads, message status tracking (sent, delivered, read, failed), and media attachments managed through the Media API.
Typical Landscape
WhatsApp typically integrates with CRM (Salesforce, HubSpot), ERP (SAP B1, NetSuite), e-commerce (Shopify, WooCommerce), helpdesk (Zendesk), and marketing automation platforms.
Get onboard and experience a system that actually keeps up with you.
System Objects
System Objects Covered
The System Connector covers the following WhatsApp objects, providing secure API-level access and enabling seamless CRUD operations.
Business Profile
Business account profile details including display name, description, address, category, email, and website URLs.
Media
Images, documents, audio, video, and sticker files. Upload, retrieve, and delete media via the Media API for use in messages.
Message
Inbound and outbound messages including text, template, interactive, reaction, and media messages. Includes status tracking and webhook event handling.
What Lives Under One Roof
What you can do with this connector
All natively built, All sharing OES data model. All accessible from one workspace.
Order & Shipment Notifications
Send automated WhatsApp messages to customers when orders are confirmed, shipped, or delivered. Use pre-approved message templates with dynamic variables populated directly from your ERP or e-commerce platform.
Customer Support Automation
Route inbound WhatsApp messages to your helpdesk (Zendesk, ServiceNow). Ticket creation, status updates, and agent replies sync bidirectionally, keeping the customer conversation on WhatsApp throughout.
Marketing Campaign Delivery
Trigger personalised WhatsApp messages from CRM-based segments. Promotional offers, re-engagement campaigns, and event reminders are delivered via WhatsApp with media attachments and interactive CTAs.
Payment & Invoice Alerts
Notify customers via WhatsApp when invoices are issued, or payments are due. Payment confirmation messages are triggered automatically once the transaction is posted in your accounting or ERP system.
Appointment & Booking Reminders
Send appointment confirmations and reminders from your scheduling or field service system. Customer replies, and confirmations flow back into the originating system, with no manual follow-up required.
Rich Media Distribution
Distribute product catalogues, instruction manuals, and promotional images stored in your DAM or CMS directly to WhatsApp contacts. Media is uploaded once via the Media API and reused across campaigns.
Connect your systems to
Your Entire Landscape
Tell us which systems you run. We'll show you how OneEnterprise connects them.
No custom builds and no ongoing maintenance between system pairs.